Practice your reading! Get new vocabulary. Feel free to leave comments.
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"Now your stopping power has staying power."

What do you think it means? There's a play on words with this advertisement.



Look at how she is dressed. She doesn't look like she will do any washing, right?
On the right is the clothes detergent, Tide.

Her stopping power is her dress. You stop to look at her!

However, she has Tide, so she can stop clothes from becoming dirty. Staying power means that something has power to last for a long time. Coca Cola has staying power, too.

So her clothes will always look clean and new - to stop people again!


※アメリカの洗濯用洗剤Tideの新しい製品の広告です。どういう意味でしょうか。できれば、最初は下の説明を読まずに理解してみましょう。

advertisement : 広告
play on words : 言葉の遊び
dressed : 装っている、服を着ている
 ⇒ Look at how she is dressed : 彼女がどんな風に装っているかを見てください
do washing : 洗濯をする
detergent : 洗濯用洗剤
Tide : アメリカの洗濯用洗剤のブランド
stopping power : 人を(魅力などで)立ち止まらせる力
stop A from ~ing : Aが~するのを止める、抑える
clothes ⇒ cloth : 服 (の複数形)
dirty : 汚れている、汚い
staying power : スタミナ、耐久力
last : 続く 

広告は、Tideを使用することによってTideを使う彼女の魅力(stopping power)が
いつまでも続くと言っています。なぜなら、Tide には服の形や
色を守り、汚れも付きにくくなる、耐久力(staying power)があるからです。

 
Go to Tide website (a new window opens)
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無題
Hi, I haven't known the meaning of "staying power". But I got it!
And I looked it up in dictionary too. The idiom is in it ,it looks like hiding. Your topic is really nice!

 I want to write things what I think.
I'll read your blog and write a comment. So, could you check it for me?
See you soon☆
R URL 2008/08/07(Thu)23:20:44 編集
無題
Thanks again for your comment. I look forward to them!

I haven't known ...I didn't know the meaning...

I want to write things what I think...that I think or write what I think.

Staying power is often used in ads for soaps and detergents as well as some drinks and other liquids.
mark 2008/08/08(Fri)11:51:37 編集
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